The marketing campaign

At Terrapinn we implement a strategic year-round marketing campaign that guarantees quality attendance at Tasmania Power 2004. This campaign will ensure that all pertinent professionals and executives are informed of the event and its sponsors. Your organisation will directly benefit from Terrapinn's marketing expertise and regional databases.

We will use the following mediums to promote the Tasmania Power 2004:

Advertisements in Trade publications

Working closely with industry publications and media partners in vertical industries, extensive advertising and editorial campaigns will be strategically positioned throughout the year for maximum impact.

Internet Marketing 

Our website will be continually updated and open for on-line registration and inquiry. We invite you to link your web site with ours for a wider, more complete reach.

Direct mail

Tasmania Power 2004 will be marketed to an extensive range of named contacts across Terrapinn's massive vertical market databases and specific, focused external lists. 

Conference brochures

A comprehensive conference brochure that addresses both management and strategic issues will be distributed to senior executives from our relational database.

E-marketing

The target market is kept up to date with event developments through our email broadcast campaign. Sponsors and exhibitors are encouraged to contribute and be part of this valuable medium

Fax marketing

These act as constant reminders of the event and are an ideal medium by which to announce new information, promote sponsors and profile individual event features.

Public relations

A series of PR activities before, during and after the event to alert regional and international press agencies about the event.  Editorial content regarding the state power conferences will be provided for the leading industry publications giving further coverage to our events sponsor.

In Summary

We will help you GENERATE quality business leads.

We will help you INCREASE your regional profile.

We will help you CREATE new business opportunities.

Contact Emma Jagre on +61 2 9005 0700 for more information on the marketing of Terrapinn events